Best times to post on instagram, the difficulty of sharing visible posts on Instagram has increased significantly as a result of algorithm modifications made over the previous few years. Less corporate messages are expected to be added to users’ queues as a result of the platform giving user-made postings from friends and family priority. Commercial postings with links that are likely to send users outside of the Instagram app are given even less weight.
Best Times to Post on Instagram in 2023
To succeed, businesses must learn how to successfully engage customers on Instagram. And it also entails picking the best time to post on Instagram, aiming for a time when people check their Instagram accounts but which does not coincide with the time when the majority of people upload their Instagram content.
The Ideal Instagram Posting Period in 2023
You undoubtedly expect us to tell you with certainty when to post on Instagram. Unfortunately, there are too many factors in life for it to be that straightforward.
The bulk of the research publications we looked at did recommend picking a “best” time to publish to Instagram. Please bear in mind that not all postings use the same time zone when recommending things. The time zone most commonly employed in these investigations was CT (Central Time US).
Even though you’ll probably post more than once a week, several studies indicate that the greatest times to post on Instagram are when:
Tuesday and Wednesday are the best days for Instagram posting.
When should you post on Instagram?
- Tuesday, 4 AM – 10 AM;
- Wednesday, 7 AM – 11 AM;
- Friday, 2 PM – 4 PM.
It is better to consider a wider variety of times rather than just one optimum time to post on Instagram because there are variations among the studies. You will post more frequently than once a week if you want to be successful.
Important Factors to Consider When Deciding When to Post on Instagram
Day of the Week
Instagram interaction may vary significantly, even at the same time of day on various days of the week. You might be surprised to see 5 AM in the list above, for example. During the workday, people commonly check their phones as soon as they wake up for messages. This suggests that on weekdays, people are more likely than on weekends to check Instagram first thing in the morning. In spite of this, Mondays can still have lower interaction because people are rushing to start the week and have less time to check Instagram before work.
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Breaks in the Workday
During breaks at work, particularly during lunch, some people check their Instagram accounts.
Similar to this, people start to get less interested in their work in the late afternoon and start to pay more attention to Instagram.
Take Advantage of Time Zone Differences
The importance of sticking to a set posting schedule decreases as the geographic spread of your audience grows. If your target audience is centred in one location, regardless of whether it’s in your own time zone, be sure to base your Instagram posting schedule on that time zone.
Choose a time when the majority of your audience is just waking up and getting ready for the day if you want to publish an Instagram post at that time.
Follow Your Specific Audience
It is appropriate to adhere to these posting hours as “best practise”. These publishing dates won’t affect your account, though, if your target audience is different from the general public.
If you have a business Instagram account, which every influencer and company ought to have, you can access Instagram Insights. You can learn when your audience is most engaged on Instagram by looking at the Followers area of Instagram Insights. Your posting methods should be set up in a way that is consistent with this.
Frequency of Posting on Instagram
In order to keep your Instagram account looking new, you must post frequently. This may amount to one to three posts per day. Share a variety of post types, being careful not to come across as only being focused in making sales. However, you must put quality before number when creating posts.
Frequently Asked Questions
When should you avoid posting on Instagram?
If your Instagram followers are “typical” users, the worst time to publish is between one and five in the morning (1 am and 1 am). But there have been numerous examinations into this. Positive results from posts made between 1 am and 4 am were later uncovered. Significant levels of engagement were found by Hubspot for postings made at 5 a.m. on Tuesday through Friday. It all comes down to your target market’s internet usage patterns.
Is Monday a poor day for Instagram posts?
Instagram engagement may vary slightly, even at the same time of day and on different days of the week. People are more inclined to check Instagram first thing in the morning on weekdays than on weekends. However, because individuals are rushing to start the week, they may not have as much time on Mondays to check Instagram before work.
Should I update Instagram daily?
Being a consistent poster on Instagram is usually a good idea, but unlike Twitter, you may easily go overboard. Having a regular publishing schedule is more crucial than posting at particular hours. Your followers will get used to checking your content at specific times. Ideally, you should try to post at least once every day. Some companies publish up to 30 times every day. Your followers should ideally see a couple posts per day.
Has Instagram a maximum number of posts?
Practically speaking, Instagram doesn’t have a post cap. You are allowed to publish as many posts as you see necessary for your audience. However, there are restrictions on Instagram for account activities. A daily cap of 200 followers and unfollows is imposed. If you receive less than 1000 likes per day, you will occasionally receive a warning. Additionally, Instagram discourages posting more than 180–200 comments each day, and they become especially irritated if you post the same comment repeatedly.
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